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Uni Roar é uma empresa focada na curadoria de pedras, minerais e jóias reais que auxiliam pessoas de todas as idades a encontrarem a cura espiritual, expandindo esses benefícios alguma das vezes à cura física e psicológica. As pedras e cristais naturais possuem energias e capacidades conhecidas desde a antiguidade. Podem ser usadas para terapias, proteção energética, elevação espiritual e são capazes de ajudar a atrair prosperidade e despertar capacidades superiores.
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A partir da ideia de símbolo definida, o processo de construção do grid foi iniciado utilizando a grade da conhecida “a flor da vida” como base. Também foram acrescentadas linhas horizontais e verticais nas intersecções da grade para chegar em um símbolo agradável e visualmente harmônico. Através do estudo das formas e da gestalt, conseguimos ver perfeitamente o rosto de um leão com uma pedra preciosa na testa, que também pode representar a conexão com o universo.
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O leão simboliza o poder, a realeza, a sabedoria, a autoridade, a juventude, a ressurreição, a segurança, a proteção e a justiça. Associado à luxúria e ao orgulho, além de ser um animal combativo mas que pode sugerir impulsos agressivos saudáveis.
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A tipografia escolhida para compor o logotipo é uma serifada chamada “EB Garamond”. Uma fonte que foi modificada buscando manter formas que representassem a ideia de uma marca mais elegante, mística e delicada. O ajuste óptico foi aplicado formando visualmente um encaixe entre elas e tornando a leitura mais agradável. Muitas marcas de luxo usam maiúsculas para mostrar sua imponência e também empoderar seus usuários.
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A paleta principal escolhida para compor a marca é acompanhada por tons terrosos, como bege, marrom e dourado. São cores que transmitem simplicidade e pacividade, porém, também temos a sensação de algo valioso, sábio e espiritual. Também foi definido uma paleta secundária, que serve de apoio para compor a aplicação da identidade visual, principalmente nos meios digitais.
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Os padrões geométricos estão na base de todas as formas encontradas na natureza, desde a estrutura do átomo até a formação de galáxias, passando pelas flores e animais, incluindo o próprio ser humano. Representa a conexão do humano com o sagrado, o universo com sua forma em circulo perfeito e seus elementos geométricos no interior representando o cosmos.
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Director/Designer: Vitor Linhares
Pesquisa e redação: Ellen Ventura
Obrigado por acompanhar este projeto!
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