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Archere é uma clinica de psicologia localizada em São Caetano-SP. A proposta da clínica é contar com profissionais com alto nível acadêmico e profissional e que buscam constantemente evoluir e estudar e evoluir.
Os seus principais diferenciais são a forma de acompanhamento com os pacientes, a especialização individualizada e o acolhimento.
Os seus principais diferenciais são a forma de acompanhamento com os pacientes, a especialização individualizada e o acolhimento.
A marca deveria fugir do padrão que é comum em clínicas de psicologia, evitando o uso de elementos básicos como o símbolo da psicologia, cérebro ou mente. A solução foi usar elementos base dos estudos dos proprietários como diagramas de Jung e Lacan, além de símbolos que remetam ao ato de fazer terapia.
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O processo criativo consistiu em transmitir os aspectos do arquétipo mago, remetendo a uma marca que trouxesse as características de transformação conforto e acolhimento. Foi traçado como objetivo unir os três elementos selecionados:
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Projeto desenvolvido na agência dBriefing Design
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